Why profit isn't enough

A profitable business can still run short of money when the timing of cash coming in doesn't match the timing of cash going out.

Oct 25 • Mark | The Banana Stand

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Why quarantine your side business

Keep your employer, personal life and growing business on separate systems before the distinction starts to matter.

Oct 18 • Mark | The Banana Stand

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Why separate accounts work

Your bank balance tells you how much cash is there. Separate accounts tell you what that cash is actually available for.

Oct 11 • Mark | The Banana Stand

Why first-year profit matters

Revenue shows that people will buy. Profit shows whether the business is worth repeating.

Oct 4 • Mark | The Banana Stand

September 2026

Why ‘starting small’ works better

Starting small makes early mistakes cheaper and easier to fix. Learn from real customers before adding more services, systems, channels and costs.

Sep 27 • Mark | The Banana Stand

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August 2026

How I Use AI In My Writing

It’s part of the process. Judgement and authorship remain with me.

Aug 22 • Mark | The Banana Stand

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Good Publisher, Bad Publisher

42 rules for Substackers who want their publication to survive, not just perform.

Aug 2 • Mark | The Banana Stand

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July 2026

The Four Accounts That Run Your Business Like A Business

One account tells you nothing. Four accounts tell you everything.

Jul 26 • Mark | The Banana Stand

Your Wage Is A Drug

What paid employment costs you that a payslip never admits, and what solopreneurship demands in return.

Jul 19 • Mark | The Banana Stand

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The Two Lives You’re Not Actually Keeping Separate

A simple rule that keeps your two lives from colliding

Jul 12 • Mark | The Banana Stand

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The 90% Business Failure Myth

The 90% failure rate is marketing fiction. Here's what real data reveals about business survival.

Jul 5 • Mark | The Banana Stand

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June 2026

How To Stop Windows 11 Harvesting Your Data

They call it 'Connected Experience.' Yeah, right.

Jun 28 • Mark | The Banana Stand

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